An accomplished Creative Content Executive and Editorial Director who shapes and executes strategic brand content and oversees creative operations for some of Canada’s top media publications, newspapers, marketing agencies and global brands. I have 20-plus years of developing and leading engaging storytelling for magazines and campaigns across print, email, digital, social and video channels. l am passionate about collaboration and working with senior management, stakeholders, freelancers and cross-functional teams while providing innovative and empowering leadership.

WHAT PEOPLE ARE SAYING

“Tracey is a strategic thinker who always looks at the big picture when assessing brand-specific communication campaigns and partnerships.
She is able to capture the essence of a brand and marry that to that brand's consumers creating engaging content that aligns with the marketing objective at hand. She is collaborative and thoughtful about her approach working with marketing, art and design teams to bring her creative vision to life for print and digital media. Tracey is able to manage and prioritize multiple overlapping deadlines with careful planning, timelines, leadership and accountability. A creative problem solver who turns ideas into action!”

— meri ward, director of digital marketing, house & Home media

“LOVE Tracey! Over the many years we have worked together, she has delivered top-level brand narratives for our brands and created compelling content time and again. She lifts storytelling to the next level. Tracey is constantly thinking of new conversion strategies and how to deliver ROI. She is uber-organized, efficient, and the ultimate multitasker. Tracey has proven she can manage multiple stakeholders such as sales, client-direct, public relations teams, and art and copy departments, with ease.”

— christine faulhaber, founder and ceo of faulhaber

“I've had the pleasure of working with Tracey multiple times throughout my career, and it has always been an absolute pleasure. Tracey is the a true team player, always demonstrating an exceptional work ethic and a knack for creativity. One of the many things I admire about Tracey is her true commitment to collaboration. She is always willing to lend a helping hand and support her colleagues and is never shy to step up and lead a project. Whether we were brainstorming ideas or leading a photoshoot, her creative ability is truly fantastic, and she always inspires others to do the same.

Tracey's outstanding taste level has always been a huge asset when working on projects together. Her trained eye for detail ensures that nothing goes unnoticed, and she has a remarkable ability to elevate any project we worked on together.

I truly enjoyed working with Tracey and hope we get the opportunity to do so again.”

— daniel mackinnon, creative director

“Whether for a client or a media outlet, Tracey has a fine-tuned ability to zero in on a story that readers/customers will want to click on while reflecting a brand's wishlist. She is an active listener and creative partner who weaves strategic narratives that are focused and compelling, and when required, striking and visual, all while aligning with a given target market, vision, and marketing goals. We have worked together on passion projects and major brand executions, and she consistently brings an eye for detail and thoughtful decision-making to the table.”

— juliette baxter, pursuits/lifestyle editor, globe & mail

“ Tracey is always ahead of the curve when it comes to presenting stories, strategies and/or editorial packages and can work under pressure with complete ease. Her knowledge of content and her gift for managing difficult situations during busy and stressful production times was a God-send when we worked together.”

— Elio Iannacci, Editorial Director at Bookmark Content

“I worked with her at Chatelaine and Rouge, where she was the beauty and fashion editor. Tracey has a seemingly never-ending supply of energy — and ideas, and a "let's get it done!" attitude that consistently results in outstanding work executed efficiently and with attention to detail. Toss a challenge her way and you're guaranteed to be presented with a smart and creative solution. Best of all, there is no smoke and mirrors around Tracey; she is never shy about expressing her opinion when it comes to improving a process or the outcome of a project. I continuously look forward to crossing paths with her.”

— Dré Dee, Freelance Content Director, Editor, Writer and Consultant

“I have worked with Tracey on and off for the past 20 years and over that time have been consistently impressed with her work ethic, attention to detail, and skill as a writer and editor. She is a pleasure to have on any project, big or small.”

— Abi Slone, Creative Director at Finally Content