BRANDED CONTENT / DIGITAL
Client-branded Galleries
Ideate and write editorial-style online galleries (From Our Partners) that promote a brand’s key marketing objectives. Clients include SkinCeuticals, IKEA and Thermador. This includes writing headlines, deks, and choosing captivating visuals to accompany each gallery.
Singulart Gallery
Writer for House & Home + Singulart, an international online art gallery. The objective was to build brand awareness of the gallery, its services and drive audiences to shop for art online. Includes title caption and editing of all gallery images.
Montauk Custom Newsletter + Gallery
Writer for House & Home + Montauk digital newsletter and custom gallery promoting the brand’s new furniture collection.
Thermador Promotional Ads
Created and wrote promo ads for Thermador with the objective of highlighting its collaboration with cookbook author, Devin Connell, and driving to a Custom Gallery that showcased Devin’s tips on cooking for a crowd.
Davi Skincare Website
Translated Davi Beauty marketing and product information into engaging consumer-centric descriptions, and aligned beauty regimens to each brand collection.
Grey Goose, Online
Producer and copywriter for The Globe & Mail Grey Goose advertorial. Scouted influencers that aligned with the brand’s voice and conducted interviews.
BRANDED CONTENT/PRINT
Yellowstone Bourbon Advertorial and Custom Gallery
Conceptualized a Bourbon Brunch advertorial that introduces audiences to Yellowstone Bourbon’s new menu of cocktails by driving to online recipes. This initiative was supported by a custom online gallery that featured beautiful images of brunch items and the bourbon cocktails that complemented each meal.
Urban Barn Advertorial
Interviewed designer Aly Velji on his Wanderlust collaboration with Urban Barn and delved into the global inspiration behind the collection.
Nespresso Advertorial
Worked with cross-functional teams to create two custom creative ads that embodied the Nespresso brand’s clean look and target message for House & Home Media. Production, art direction and copywriting.
Cadillac Advertorial
Scouted and interviewed exceptional Canadians for a series of articles for The Globe and Mail Cadillac advertorial.
Scavolini Advertorial
Scavolini and chef product collaboration. Created all copy based on the brand’s premiere marketing initiatives, messaging and product descriptions.
Italian Trade Commission SIP
Wrote all copy based on authentic Italian food style and guidelines. Collaborated with the marketing team to additionally conceive, produce and art direct a 10-page creative for a special insert for The Globe and Mail.
Olay Advertorial
Copywriter and producer for this series of Flare x Instagram Influencers for Flare magazine (print and digital).
CATALOGUES
SEARS Look! Report
Copywriter for SEARS Look! Report, a large-format flyer that highlighted the best of the season’s fashion, beauty and home products.
MINTO Lansdowne
Copywriter for a real estate development project in downtown Ottawa. Translated high-level marketing objectives into audience-first content.
WRITING / MAGAZINES
Sotheby’s INSIGHT
Executive Editor and Writer for Sotheby’s custom magazine. Wrote about cross-Canada real estate trends where I interviewed real estate agents in order to get insight on how these trends were affecting particular neighbourhoods in their area.
Sotheby’s INSIGHT
Researched and wrote short-form, front-of-book content on the newest cultural events and activities taking place in North America.
The Globe and Mail
Interviewed and wrote about Samra Habib, author of We Have Always Been Here, and how her experience growing up as a queer Pakistani helped shape her photography and writing.
The Toronto Star
Researched, interviewed and wrote a series of articles for The Toronto Star on lifestyle events taking place across Ontario.
