PRODUCING & PROJECT MANAGEMENT
Cadillac
As the Project Manager I created schedules and the budget, scouted talent and locations, and hired all contributors (photographer, hair and makeup). Writing for this series, I also conducted interviews and wrote copy for this Special Advertising Feature for The Globe and Mail.
L’Oréal
Developed and managed the concept and copy direction for Chatelaine’s first beauty book, Beauty 101, and was responsible for its execution, which came in on time and under-budget.
L’Oréal Men
Created and managed Glow’s first men’s grooming guide, a special insert in the magazine. Duties included managing budgets, casting talent, developing story concept and writing.
Rouge Magazine
Collaborating with the art director, our responsibility was to produce Style City guides for Rouge magazine. This included booking flights, talent and hotels, researching each city, writing all copy and managing daily scheduling.