My Services

Content Creation

Develop editorial, sponsored and custom-branded content which includes story lineups, features (assigning, writing and substantive editing), advertorials and front-of-book pages. Additionally, I am able to assist with creative, taking on production duties like hiring photographers, models and stylists. Previous clients include BMW, Proctor & Gamble (Cover Girl, Pantene, Crest), Cadillac, Sears, Sotheby’s Realty Canada, Italian Trade Commission and Shoppers Drug Mart.

Writing and Editing

Writing lifestyle (fashion, beauty, health, fitness, decor, parenting and travel) copy for magazines (print and digital) such as Cosmetics, GLOW, FLARE and The Globe and Mail Content Studio.

Copy writing for companies such as DAVI Cosmetics, Minto (Landsdowne), Sears and Pink Tartan.

Advertorial copy for Cadillac, Grey Goose, Oakley and Scavolini.

Online stories for Britax, Birks and Dermcollective.com.

My skill-set also includes writing business copy and e-blasts. For example, corporate and community fundraising requests for a project with Gluckstein Lawyers and their Set4Safety initiative.

I am also familiar with using content marketing tools such as Clearscope.

Managing and Production

Manage the production process for long and short-form editorial content from story inception to publication, liaising with section editors, translators and proofreaders in order to stay on top of deadlines, budget and general housekeeping. Clients: Porter Airlines onboard magazine, re:porter, and special interest projects where I developed, managed and produced for The Toronto Star Mother’s Day, Father’s Day and Holiday Gift Guide supplements.