Education

 

1998 - 2001

2004

2005

2007

2010

Degree in Applied Arts/Fashion Marketing and Communications Program, Ryerson Polytechnic University (now Toronto Metropolitan University).

Successfully completed a post-secondary Magazine Writing course at TMU/Ryerson University where we engaged in a wide variety of editing techniques, writing styles and subject matter.

Completed a media training seminar at Rogers Communications, enabling me to perfect my on-air presentation skills and techniques.

Continuing Education for French at Alliance Française, Toronto, to enhance my French conversation skills

Continuing Education for Children’s Story Writing

 

3

Awards

Winner for Best Innovation Feature for writing (Cosmetics magazine), P&G Beauty Awards, 2016

Best Landing Page, Magnum Opus Awards, P&G Beauty, Rouge.com, 2011

Best Publication Landing Website, Magnum Opus Awards, P&G Beauty, Rouge.com, 2011

24+

Years of content creation experience

100+

Custom marketing projects and initiatives



Summary

As a creative content executive and editorial director, Tracey develops engaging stories and strategies that connects a variety of audiences to brands. As the Head of Creative Services for House & Home Media, she leads and manages the execution of print and digital content and communications for brands, develops creative briefs and works with cross-functional teams to craft compelling copy for print, newsletters, online galleries and promotional ads.

She has worked as the editor of Sotheby’s INSIGHT, fashion and beauty editor at Chatelaine, Glow and Rouge, plus contributed to magazines such as Ontario College of Teachers, Cosmetics, FLARE and Best Health. She has also produced Special Interest Campaigns for The Italian Trade Commission, Sears, The Toronto Star, Proctor & Gamble, The Globe and Mail and Lancôme. She was also the co-founder of a women’s lifestyle blog, LoveMom.ca where she shared stories on stylish and influential women and their insights on managing career and motherhood.